Getting Found in Search and AI
14 guides on this topic
People now find businesses through search results and through answers written by AI assistants. These guides explain how each one chooses its sources, what's documented versus guessed, and the specific work that makes a site findable in both.
SEO vs GEO vs AEO: What Each One Means
SEO (search engine optimization) helps your pages rank in search results. GEO (generative engine optimization) helps AI tools like ChatGPT, Perplexity and Google's AI Overviews use and cite your content. AEO (answer engine optimization) helps your content become the direct answer to a specific question. They overlap heavily, so a small business needs one plan, not three budgets: clear, original, well-structured pages that answer real questions.
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